ASO: optimising an app in the App Store and Google Play

More installs from store search thanks to better descriptions, keywords and screenshots.

Problem

The app is in the store, but hardly anyone finds it and installs it. The description was written once, the screenshots show bare screens without explanation, and the keywords do not match what people search for.

How we solve it

We review your app listing in both stores, choose phrases and rewrite the title, subtitle, descriptions and the screenshot plan. We apply the changes after your approval and show what to check after a few weeks.

What the service includes

This is the standard scope. In the quote you get this list in writing, and whatever you do not need drops out of the scope and the price.

Need a different scope? Describe what should be built. We will send back a list of items with a price for each.

Request a quote

An audit of the listing: title, subtitle or short description, description, icon, screenshots and ratings
Choosing phrases for Apple's keyword field and for the Google Play descriptions
New texts within the store limits, for example 30 characters for the title and 80 for the Google Play short description
A screenshot plan with captions that explain the benefit
A plan for collecting ratings and testing listing variants (Custom Product Pages, Google Play experiments)

What you get

The app shows up for the phrases your users search for

The listing persuades people to install, not only describes

You know what to test next and how to measure it

What ASO can change and what it cannot

ASO improves visibility in the stores and the share of people who install the app after viewing the listing. It will not fix an app with a low rating caused by bugs, and it does not replace advertising. That is why we start by checking ratings and reviews.

One app, two stores

Apple and Google index different fields. Apple reads the title, subtitle and a hidden keyword field, while Google also reads the full description. So the texts for the two stores are not copies of one another.

Frequently asked questions

Not your question? Write to us, we will answer plainly.

Free consultation

How much does app ASO cost?

PLN 890 net for one app in two stores: a listing audit, phrase selection, new texts and a screenshot plan. You can apply the changes in the store consoles yourself or ask us to do it.

Do you promise higher store rankings?

No. Rankings depend on competition, ratings and the number of installs. We promise a careful audit and texts based on the phrases users search for, and the result is shown by the data in the store consoles.

Do you work on apps you did not build?

Yes. ASO is based on the store listing, so we do not need to know the code of the app.

How do I check whether ASO works?

In the Apple and Google consoles: listing views, installs and the share of installs after a view. The effect is usually visible after a few weeks, and we compare it with the period before the changes.

Let's talk about your project.

Free consultation: we talk about the goal, the scope and a realistic budget, with no obligation. We usually reply within one working day.