LinkedIn Ads campaigns (B2B)

Ads aimed at specific job titles and industries, when you sell to companies, not to private people.

Problem

You sell to companies, and the decisions are made by specific people: the owner, a director, a department head. On Google they are hard to single out, and Meta shows the ad to everyone.

How we solve it

On LinkedIn we target job titles, industries and company size, send them to an offer, a resource or a booked call, and measure which enquiries come from the ad. Before the start we say plainly whether your budget and the price of your service can pay for it.

What the service includes

This is the standard scope. In the quote you get this list in writing, and whatever you do not need drops out of the scope and the price.

Need a different scope? Describe what should be built. We will send back a list of items with a price for each.

Request a quote

Choosing the audience: job titles, industries, company size
Setting up the account, the LinkedIn tag and conversions
Ads in formats matched to the goal: image, document, form
Matching the landing page or resource to the ad
A monthly report with the cost per enquiry and an assessment of whether the channel pays off

What you get

The ad reaches decision-makers, not everybody

You know what one enquiry from this channel costs

You get an honest assessment of whether the channel pays off

When LinkedIn does not pay off

Clicks on LinkedIn cost more than in most other channels, so the channel makes sense for services with a high order value, usually in five-figure amounts, or when a client brings revenue over a long time. For cheaper services it is better to start with Google Ads, and we will say so instead of taking your budget.

What we do not promise

We do not promise a number of enquiries or a cost per enquiry. They depend on the audience, the offer and the competition. We promise tracking, a report and decisions based on data.

Frequently asked questions

Not your question? Write to us, we will answer plainly.

Free consultation

How much does LinkedIn Ads management cost?

From PLN 1,490 net one-off for setup and from PLN 1,190 net a month for management. You pay the ad budget separately, directly to LinkedIn.

Who does this make sense for?

For companies selling B2B services and products with a high order value, where reaching specific job titles matters. For services costing a few hundred zlotys the channel usually does not pay back.

Do I need a LinkedIn company page?

Yes, LinkedIn ads are shown on behalf of a company page. If you do not have one, we help set it up as part of the configuration.

Will you also run Google Ads?

Yes, it is a separate service with a separate price. We often start with Google and add LinkedIn once the campaigns already bring enquiries.

Let's talk about your project.

Free consultation: we talk about the goal, the scope and a realistic budget, with no obligation. We usually reply within one working day.