Conversion tracking and tagging (GA4, GTM, conversions API)

So that campaigns optimise for enquiries and sales, not just clicks.

Problem

The ads are running, but nobody knows how many clicks turned into an enquiry or a purchase. The platforms therefore optimise for traffic, not for results.

How we solve it

We set up events (a form, a phone call, a purchase), connect them to Google Analytics 4 and the ad platforms and check that they count. We configure everything together with cookie consent, so that GDPR requirements are met.

What the service includes

This is the standard scope. In the quote you get this list in writing, and whatever you do not need drops out of the scope and the price.

Need a different scope? Describe what should be built. We will send back a list of items with a price for each.

Request a quote

A measurement plan: what counts as a conversion and what it is worth
Google Tag Manager and events in Google Analytics 4
Conversions in Google Ads and Meta (pixel and conversions API where needed)
Cookie consent setup and Google's Consent Mode
A test on real events and documentation of the settings

What you get

The platforms optimise for enquiries and sales

You see the source of every enquiry

Users' consents are respected

Measurement and GDPR consent

Advertising measurement needs the user's consent to cookies and similar technologies. Without it, part of the conversions will not be visible, and the platforms fill the gap with models. So we set up consent together with measurement and tell you how much data you may lose. Confirm legal compliance with a lawyer.

Why this is the first step before a campaign

Advertising algorithms learn from what you mark as success. If you mark nothing, they learn from clicks and bring traffic that does not turn into enquiries. So we set up measurement before the budget is spent, not after the first month.

Frequently asked questions

Not your question? Write to us, we will answer plainly.

Free consultation

How much does conversion tracking setup cost?

From PLN 1,190 net. The price depends on the number of events, the ad platforms and whether you use a shop, a form, a phone or bookings. We confirm the scope in writing.

Do I need a cookie banner?

If you use advertising and analytics cookies, yes. We set it up together with the measurement. Confirm the final assessment of legal compliance with a lawyer.

Will it work without user consent?

Partly. Some events will not be recorded, and the platforms fill the gaps with models. We tell you plainly what you see and what is an estimate.

Do you do tracking for an online shop?

Yes: add to cart, start of payment and a purchase with its value. The scope of the shop affects the price, so we quote it after looking at the shop.

Let's talk about your project.

Free consultation: we talk about the goal, the scope and a realistic budget, with no obligation. We usually reply within one working day.