Meta Ads campaigns (Facebook and Instagram)
Ads that show your offer to people who do not yet know they need it.
Problem and solution
On Facebook and Instagram it is easy to spend a budget on likes and reach that bring no enquiries. The ads look like ads, and an experienced user scrolls on.
We work with several different creatives and messages and let Meta's algorithm point to the ones that work, instead of narrowing the audience to a few interests. We optimise for enquiries or sales, not reach. Every month you get a report.
What the service includes
This is the standard scope. In the quote you get this list in writing, and whatever you do not need drops out of the scope and the price.
Need a different scope? Describe what should be built. We will send back a list of items with a price for each.
Request a quote- A campaign plan around the goal: enquiries, sales or booked visits
- Setting up the account, the pixel and conversion events
- Several variants of creatives and texts for testing (we agree the scope of creatives with you)
- Broad audiences and remarketing to people who visited the site
- A monthly report and replacing creatives when they wear out
What you get
You reach people who are not searching for you yet
The algorithm gets different creatives to choose from, and you see which one wins
Optimisation for results, not reach
Creatives matter more than settings
In Meta ads the result is most often decided by what the ad shows, not by detailed audience settings. That is why a large part of the work is preparing and replacing creatives. You can supply them yourself or order them from us as a separate package.
What we do not promise
We do not promise a number of enquiries or a cost per enquiry. They depend on the industry, the offer, the creatives and the competition. We promise careful tracking, a clear report and decisions based on data, and we make bigger changes after your approval.
How much does Meta Ads management cost?
From PLN 1,190 net one-off for setup and from PLN 890 net a month for management. You pay the ad budget separately, directly to Meta.
Who makes the graphics and ad texts?
You can supply your own, or order a set of creatives from us as a separate service, from PLN 790 net. Without fresh creatives a campaign quickly loses effectiveness.
Is the same enough for Facebook and Instagram?
We run campaigns in one Meta tool and choose placements for the goal. We prepare the creatives in formats that suit both platforms.
Do I have access to the ad account?
Yes, the account is yours and you see everything in it. You can disconnect us at any moment.
See also
Everything in Advertising (Ads)- Ad creatives: graphics and copy for testingA set of ad variants you can run at once and compare.from PLN 790
- Conversion tracking and tagging (GA4, GTM, conversions API)So that campaigns optimise for enquiries and sales, not just clicks.from PLN 1,190
- Google Ads campaigns (Search and Performance Max)Ads for people who are searching for your service right now, with tracking and a monthly report.from PLN 1,290 setup + PLN 990/mo
- TikTok Ads campaignsShort video for younger audiences that does not look like an ad.from PLN 1,190 setup + PLN 890/mo
Let's talk about your project.
Free consultation: we talk about the goal, the scope and a realistic budget, with no obligation. We usually reply within one working day.
or write: kontakt@synapsite.pl