Ad account audit (Google Ads and Meta Ads)
We check where the budget goes and what to change before you spend more.
Problem and solution
You spend on ads but do not know whether it pays off. The platforms' reports show many numbers and each looks good, yet there are fewer enquiries from ads than the clicks would suggest.
We review the account in read-only mode: conversion tracking, campaign structure, phrases and audiences, ads and the landing page. You get a report on what is fine, what to fix and what we could not assess from the data provided.
What the service includes
This is the standard scope. In the quote you get this list in writing, and whatever you do not need drops out of the scope and the price.
Need a different scope? Describe what should be built. We will send back a list of items with a price for each.
Request a quote- Read-only access to the Google Ads or Meta Ads account
- A check of tracking: whether conversion events really count and do not duplicate
- A review of campaign structure, audiences, phrases and exclusions
- An assessment of ads and the landing page for consistency with the message
- A report with priorities for changes and a list of what could not be checked
What you get
You know which spending to stop and which to grow
The changes come in order from the most important
The report is yours and you can hand it to anyone to implement
What we do not judge blindly
The audit is based on the data we can see. If a search terms report or conversion history is missing, we say so in the report instead of guessing. We also do not name ready-made exclusions or pause a campaign without evidence in the data.
What happens after the audit
You can implement the recommendations yourself, give them to your agency, or to us. If you decide to run campaigns with us, we already know where to start.
How much does an ad account audit cost?
PLN 990 net for one account, Google Ads or Meta Ads. We quote an audit of both platforms together after a conversation. You get a report with priorities for changes.
Do you need access to my account?
Yes, read-only. We change nothing in the account during the audit, and you can withdraw access at any moment.
What if I have no conversion tracking?
Then that is the most important finding in the report. Without tracking, profitability cannot be assessed, so we point out what to set up first.
Do I have to order campaign management from you after the audit?
No. The report is yours and you can implement it yourself or through another company.
See also
Everything in Advertising (Ads)- Google Ads campaigns (Search and Performance Max)Ads for people who are searching for your service right now, with tracking and a monthly report.from PLN 1,290 setup + PLN 990/mo
- Meta Ads campaigns (Facebook and Instagram)Ads that show your offer to people who do not yet know they need it.from PLN 1,190 setup + PLN 890/mo
- Conversion tracking and tagging (GA4, GTM, conversions API)So that campaigns optimise for enquiries and sales, not just clicks.from PLN 1,190
Let's talk about your project.
Free consultation: we talk about the goal, the scope and a realistic budget, with no obligation. We usually reply within one working day.
or write: kontakt@synapsite.pl